Wednesday, 22 June 2011


National Countryside Week is a weeklong celebration of the UK Countryside and an opportunity to appreciate our beautiful landscape and the people who look after it. Launched by The Prince’s Countryside Fund it will run from 11th – 18th July 2011. The Fund was launched in July last year and is a  group of brands and business brought together by HRH The Prince of Wales to help secure a brighter future for British farmers and the people who live and work in our countryside. The Fund aims not only to support them, but also to raise awareness in Britain of the huge contribution the countryside makes to all our lives.  

With 14 founding companies who have so far contributed just over £1million this money is being channelled into large and small projects across the UK that fulfil one of the Funds’ three objectives
-        Creating a sustainable future for British farming
-        Creating sustainable rural communities
-        Reconnecting consumers with the countryside.
In addition to funding projects, the Fund comprises a contingency fund to support Farming Help Charities in times of crisis in the countryside. So far the Fund has 10 charitable projects and has set up an apprenticeship scheme to train young people to become hill farmers, supported a local minibus in rural Shropshire and funded the development of 50 new school farms. The Fund already has over 1000 direct beneficiaries. During Countryside Week the next round of funds will be announced at The Great Yorkshire Show where another £250,000 will be handed out to projects around the country.

To find out more about the people The Prince’s Countryside Fund has helped so far or learn more about what the Countryside does for you please see our website. Members of the public who would like to help can make a donation over the counter at The Post Office or via our Text Service. Please text PCF to 70300 and a £3 donation will be made automatically to The Prince’s Countryside Fund.

If you would like to apply for funding, the next round opens in September. Please sign up for our newsletter on the homepage for more information and look out for the Fund during Countryside Week – not least in Waitrose stores where you will receive a discount on products bearing the Countryside Fund logo.

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